LANVIN'S NEW UNIVERSE

BY VANGARDE GIRL NELLE, SEPTEMBER 27, 2010

We were sent some information and screen shots of Lanvin's new website this weekend.  As a Lanvin aficionado the new site is a better portrayal of Alber Elbaz's point of view.  

Lanvin has reproduced its universe online with a sharp, cadenced style that carries visitors through the various sections of its website. This new version introduces its e-store, which allows users to buy a selection of leading Lanvin products online, including bags, shoes, womenswear, menswear, jewellery and gifts. E-Lanvin is already online in the United States, and certain European markets will be included by early next year.

The new website is a subtle portrayal of Lanvin's aesthetic and the pioneering vision of Alber Elbaz. Emotion is the key, unlocked first by images. From the runway shows & advertisements to the collection & accessory images, each visual has a unique and impactful elegance.

There are many ways to indulge in Lanvin: read the five latest stories featured in the constantly updated News section, before taking a peak at Collections. Here, every look from the main collection, pre-collection, runway shows, and catalogues is highlighted. Fall under the Lanvin spell with a single click that displays the full-size image in all its detail. Next skip to Lanvin Today, which examines the genius of Art Director Alber Elbaz. Explore his ingenuity through the prism of his original window-dressing which sends a ripple of excitement through Paris every three weeks, his commercial images by Steven Meisel and Inez &Vinoodh, an exclusive video-clip of the new ad-campaign set to music by N.E.R.D. (Pharrell Williams), and the sparkling video-illustrated collaboration with H&M. All unveil a part of the mystery, a hint of the magic of Lanvin. Each vignette strikes a note, paints a picture, tells a story. The pace is fast, and the information is dynamic, immediate and stimulating. Found under Lanvin House are the designers Jeanne Lanvin, Alber Elbaz and Lucas Ossendrijver, offering curious readers the chance to discover the history and background of the many personalities who have contributed to Lanvin's legacy. October will see the addition of Fragrances, a new section dedicated to the perfumes, which will complete the essence of Lanvin.

Between surprise, style and spontaneity, the new Lanvin website is a true story of energy, modernity and originality told by the oldest French Fashion House.