CK One Campaign Ad is looking Hot!

BY VANGARDE GIRL MO, FEBRUARY 25, 2011

Calvin Klein is definitely making a comeback in 2011. And since it is 2011 why not come out with a bang!  I totally love this campaign video it pretty much illustrates how people are using the social networks today to communicate with others.  And why not add models to the mix.



According to WWD.com

“There are four different iterations — for Jeans, Underwear, Fragrance and one for all categories — with more than 60 differently edited variations, some of which specifically target Asia. A key purpose is to drive traffic to ckone.com, which offers profiles of the cast and background content, and lets visitors upload their own ck one video versions. The site, available in 11 languages, will also have a global store, and custom mobile apps available for the iPhone, Android and Symbian.”

For more videos and information check out ckone.com

So what do you think of the video, will you join ?