Video: H&M Conscious Collection S/S 2011

BY VANGARDE GIRL NELLE, APRIL 7, 2011

Presentation of the Conscious Collection with sustainable materials, Spring Summer 2011. Women and menswear. Interviews with: Emily Zak, Executive Retail Editor, Vogue UK; Dilys Williams, Director of sustainable fashion, London College of Fashion; and Catarina Midby, Trend Coordinator H&M. Featured models: Natasha Poly and Ben Hill.

View photos of collection here.

H&M CONSCIOUS SPRING 2011 COLLECTION

BY VANGARDE GIRL NELLE, FEBRUARY 3, 2011

 

Above and Below are my favorite looks from H&M's Conscious Collection.  This collection is perfect for the fashionista living a green lifestyle. Materials used for the collection include environmentally friendly organic cotton, Tencel® and recycled polyester. Although minimal in design and color collection is effortlessly chic.  Collection goes on sale April 14, 2011.

Continue reading to view more of the look book.

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